Cardio Nation : Radiation effect on Clothes

 

The world population is currently estimated to be around 6.92 billion, and with the technology advancement, we humans have started using mobile phones, ipods and other electronic gadgets. A report in the PC World states that cell phone subscriptions have reached 3.3 billion, which is half of the world's population. We tend to keep these dearer objects of desire mostly in our shirt pockets. The basic fact about cell phones is that they emit microwave radiations apart from radioactive radiations.

And studies have revealed that cell phones kept closer to heart is one of the reason for heart attacks and strokes in young people. Young people form a major share of cell phones and ipod users and in turn they are the major share of people who are fashion victims. This paper is an attempt to argue the need of design intervention in clothing, Shirts in particular. This paper also focuses on the need to shift shirt pocket from left side to right side. And to remind that Fashion designers are the real masters that embellish the beauty of women and smartness of men. Designers shape up bodies in the most modest manner and make anyone look stunning and sensuous. Now its time for us to shape up their health too.

For more details please visit : Cardio Nation : Radiation effect on Clothes  @ fibre2fashion

Nike and Levi’s have teamed up to produce high performance denim for skateboarding

 Nike and Levi’s have teamed up to produce high performance denim for skateboarding.  The 511 Skateboarding is built specifically for skateboarders and integrates Nike’s innovative Dri-FIT and vectran technologies, coupled with Levi’s timeless design, meticulous craftsmanship, and popular fit of the 511 Skinny.

The 511 Skateboarding Jean will be offered in two versions, as well as, multiple colors and washes and will be accompanied by a small assorent of other collaborative products including a denim Trucker jacket and a series of co-branded Nike Skateboarding shoes, the Omar LR and the Nike Pro Dunk Low.

 

For more details please visit : Nike and Levi’s have teamed up to produce high performance denim for skateboarding @ fibre2fashion

Austin Women unveils yoga pants line - ässanas

 Get ready to do a double take. In Austin’s thriving yoga and dance community, two women have launched ässanas, a new line of yoga pants and athletic wear that is anything but athletic-looking.

 

“We wanted to go beyond the basics,” said founder Leah Morelos. She and designer René Geneva came together on the idea about a year ago. “We’ve been challenged, as women who love to express our personalities through our clothes, to find a fashionable outlet when we work out.”

ässanas has launched its first season with snug-fitting boot cut and flare leg pants. Each style boasts unique elements like ruffle skirts and special prints. “I’ve found, in the athletic realm, that you either sacrifice fit or fashion,” said Leah, who owns and manages Sunstone Yoga Austin.

Next season’s designs include leggings, hot yoga shorts, and capris. “This is really season zero for us,” said René, a fourteen-year veteran of the fashion industry whose designs have made it to Mercedes Benz Fashion Week on several occasions. “We designed and produced several prototypes so that we can get feedback from our customers.”

Customers are an important part of the design process for ässanas. “Not only do we want feedback on cut, comfort and style, we want to give people the opportunity to design their own pants,” explained Leah. ässanas is launching a Kickstarter in mid July, which includes an innovative way for customers to provide design feedback for season two.

 

 

For more details please visit :  Austin Women unveils yoga pants line - ässanas   @ fibre2fsahion

New apparel brand Stio to unveil 60 styles in Sept

 

 Stio (pronounced stee-oh), the new apparel and accessories brand founded by Cloudveil Mountain co-founder Stephen Sullivan, will unveil its first range of products in September this year.

 

The new brand will offer menswear, womenswear and children’s clothing, bags and accessories online, through catalogues and at its 1,200 sq ft flagship store to be opened in fall this year.

 

The Jackson-based company, set up in October 2011, already employs eight workers. Its products will include innerwear, outerwear, flannel shirts and jeans.

 

Stio apparels, while being able to withstand mountain rigors, would also be fashionable to be donned at social events.

 

Cloudveil Clothing Company, founded by Sullivan with Brian Cousins, was purchased by investors in 2010. Subsequently, the company’s Jackson offices and retail store were closed.

 

For more details please visit : New apparel brand Stio to unveil 60 styles in Sept  @ fibre2fashion

 

 

 

Teijin unveils anti-sweat comfort polyester fabric

 

Teijin Fibers will launch the new fabric for all-season sportswear targeting the fall/winter 2013 and spring/summer 2014 seasos, as well as for casual wear and uniforms.

The new polyester fabric has a three-layer structure consisting of an inner, fully hydrophobic layer of moisture-repellant polyester fibers, a middle moisture-absorption layer and an outer moisture-diffusion layer.

Once sweat has been absorbed by the middle layer, the inner hydrophobic layer keeps moisture from returning to the skin to prevent the wearer from becoming chilled, and to prevent the fabric from sticking to the skin even when perspiring heavily.

The capillary-type pump action of the three-layer structure quickly absorbs and diffuses sweat to promote fast drying.

The water-repellant fibers incorporate a repellant agent in the raw yarn, unlike surface-treated fibers, so high performance is maintained even after repeated washing.

 

For more details please visit : Teijin unveils anti-sweat comfort polyester fabric @ fibre2fsahion

PURL camp helps needy girls bag sewing & fashion skills

PURL Fashion Camp is an enrichment course in sewing and fashion skills that is designed to instill a passion for the art of sewing.

Whether to be future designers, fashion merchandisers and/or wardrobe stylists, this workshop was created to open horizons, enhance character and confidence, along with team building and life long skills.

The founder/designer of PURL Los Angeles - Exclusive designs by Sharmooz, Ann Tillage directed the fashion camp and was assisted by Wardrobe Stylist Candra Eloise and community volunteers. The class consisted of girls age11-17 from underserved communities of modest income families.

Participants enjoyed lunch provided by Raising Canes, sewing machines by All Brands Sewing Co. and was held within the local YMCA. LaCare Louisiana and other donators provided fabric, sewing notions, and other materials. Photographs distributed by Jerrold Oatis Photography.

Fore more details please visit :  PURL camp helps needy girls bag sewing & fashion skills @  fibre2fashion

Seamless change at UK’s chefswear retailer

 

 

With continuous growth over the last 16 years in family ownership, Nick is now taking Denny’s to a new chapter in its 170 year history. Along with the Sales Director, Dominic Green, the staff in London’s Soho and city shop’s and the Leatherhead HQ and distribution centre, they will continue the same concentration of supplying the hospitality market with well priced uniforms from stock.

Nick Jubert, Managing Director of Denny’s Uniforms for the past 16 years “liked the business so much – he bought the company”.

When the family voted to sell their shareholding, this seemed a good opportunity for Nick to buy out the family interest; having been in workwear manufacture all his life and building the Denny’s reputation for technical innovation, design and quality, Nick is confident of a seamless change.

“This exciting opportunity to streamline operations and continue our innovative designs through developing our brands Denny’s, Le Chef, AFD and Comfort Grip catering shoes feels right.

Over the years, we have built up reliable manufacturing partnerships and will continue to offer technical, leading edge design and stock on demand.  Dominic Green and I are looking forward to business as usual - with a renewed vigour.”

 

For more details please visit : Seamless change at UK’s chefswear retailer @ Fibre2fashion

 

HerRoom & HisRoom announces annual Undie Award winners

Results from the prestigious sixth annual Undie Awards are in! HerRoom and HisRoom, the online powerhouses for hers and his intimate apparel, are pleased to announce this year’s Undie Awards winners, highlighting consumers’ top picks of their favorite underwear fashions.

Over the past month, the Undie Awards received an overwhelming 40,000 votes from women and men of all shapes and sizes. The 2012 Undie Award winners reveal the most popular undergarments in the market today.

Voters selected their favorite bras, panties, and men’s underwear, among other items, and had the chance to nominate their favorite brands not listed. The Undie Awards also features “select” winners in every category, chosen by HerRoom and HisRoom’s knowledgeable expert staff. This year the Undie Awards introduced the “Undie Hall of Fame,” which highlights popular undergarments from leading brands that have been acknowledged as an Undie award winner three times.

“The Undies are a great indicator of consumer trends in undergarment preferences and we’re excited to celebrate the 2012 Undie Awards winners that exemplify what products are America’s top picks this year,” commented Tomima Edmark, lingerie expert and founder of HerRoom and HisRoom. “This year’s Undie Award Winners share leading attributes including, fashion, fit, and functionality to look and feel great under your clothes.”

For more details please visit : HerRoom & HisRoom announces annual Undie Award winners @ fibre2fashion

UK retailer Topshop to launch eco-apparel collection

Joining the movement to reduce the carbon footprint, UK based apparel retail giant Topshop has collaborated with eco-fashion brand Reclaim To Wear to launch a capsule collection entirely made from surplus stock and production off-cuts.

The collection would be simultaneously launched in Topshop's Oxford Circus store in London as well as for online consumers next month. It comprises of a blouse, grey marl sweater and colour block panel maxi dress.

Orsola de Castro, Creative Director of Reclaim To Wear, said the initiative is aimed at creation of zero waste design collections. Topshop team’s dedication towards new sustainable solutions would lead the entire fashion industry supply chain to reconsider the status of their consumption versus disposal.

Founded in 1997, the eco-fashion label by Castro and Managing Director Filippo Ricci, Reclaim To Wear aims to cut the amount of waste fabrics in the apparel and fashion industry. 

For more details please visit: UK retailer Topshop to launch eco-apparel collection @ fibre2fashion

British Discount growth creating 200 Scottish jobs

Substantiating the strength of the discount sector, UK’s fastest growing discount retailer B&M Stores, which has became a success story in recent times, is adding 200 new jobs in its three outlets in Scotland.

The jobs would include full-time as well as part-time jobs.

B&M offers clothing and footwear, home-furnishing items and a wide range of other items at discounted prices.

The Liverpool-based firm, which became a known entity on high streets north of the Border post acquisition of several former Woolworths stores, has recently launched its outlets in Blantyre and Dunfermline, and is now set to launch a new store at Robroyston in Glasgow, next month.

The company also expanded its North Ayrshire’s Stavenston based subsidiary to cater to the rising demand, and also launched a new store in Kirkcaldy in March this year, while others are planned for launch in Scotland by year-end.

B&M has ambitious plans to enhance its network, not only by launching new stores, but also by expanding the existing ones.


For more details please visit : British Discount growth creating 200 Scottish jobs @ fibre2fashion